top of page
Negotiation Strategies

Negotiation Strategies


To negotiate is to debate and try to reach an agreement on a subject or group of issues between two or more parties. It’s a form of two-way communication in which both sides share their perspectives, interests, and concerns to find a middle ground that works for everyone. Salary, contract terms, resource distribution, and individual preferences are a few of the many topics that can be negotiated in various contexts, including business, government, and personal relationships. 

In most situations, the point of a negotiation is to work out a solution that satisfies the needs of both sides. Each side in a negotiation will likely bring different goals, interests, and priorities to the table. Successful negotiations require attentive listening, clear expression of needs, and flexibility in approach. To reach an agreement, negotiators must grasp one another’s positions, locate areas of agreement, and establish rapport

    bottom of page