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Marketing Framework

Marketing Framework


You must clearly understand what marketing is and isn’t before we can get into the specifics of marketing strategy. All business activities to attract customers and sustain relationships fall under marketing as a discipline. Writing thank you notes, playing golf with prospective clients, promptly returning calls and emails, scheduling coffee or dinner meetings with clients and networking with potential or past clients are all examples of activities that can be included in the task.

At its basic level, marketing aims to match a business’s goods and services with potential clients. Profitability is eventually ensured by matching products to customers’ needs. “Marketing management” is defined by marketing gurus Philip Kotler and Kevin Lane Keller as “the process of selecting target markets and acquiring, retaining, and expanding the customer base through the creation, dissemination, and communication of superior customer value”

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