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Customer Relationship Management

Customer Relationship Management


The customer relationship management paradigm, abbreviated as CRM, is founded on five pillars. In this paradigm, the customer is in a precarious position. Amid intense CRM efforts, a corporation frequently overlooks the fundamental notion... connection! Traditional marketing ideas have traditionally prioritized acquiring new consumers above keeping existing clients.

As a result of more options and fiercer competition, this has shifted significantly over the past decade. The current marketing flavor is ‘retained’ rather than ‘gain.’ Because retention results in growth, and growth results in fulfillment.

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